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The State of Mobile Banking 2012
Devices such as smartphones and tablets have enabled mobile banking to gain considerable momentum, displacing other channels such as physical branches. To take advantage of this, however, it’s crucial that you have a thorough understanding of the factors driving the trend, as well as the challenges that will inevitably arise. This critical resource discusses the state of mobile banking today, outlining the causes of its popularity as well as how to best overcome the challenges that mobile banking teams will face.