As the amount of accessible data grows by the second, and the internet, social media, cloud computing, and mobile devices facilitate this growth, it becomes increasingly important and difficult for businesses to analyze the data being generated. To manage this big data, and to gain actionable insights, organizations are looking for analytics solutions specific to large-volume data.

This white paper explores a study by the Centre for Economics and Business Research that measured the economic benefits (also known as data equity) that enterprises can gain by unlocking the insights available from big data analytics. Read on for the results of the study, including the benefits of big data for businesses, current rates of adoption for big data analytics, the value of data equity by industry, and more.