sponsored by IBM
Posted:  15 Mar 2013
Published:  15 Mar 2013
Format:  PDF
Length:  6  Page(s)
Type:  eGuide
Language:  English

Social media analytics may be an incredibly useful tool for businesses to gain real, actionable insights about their company and their customers.  However, it can also be a waste of time and money if a company does not have a plan for integrating analytics into their business environment.

This expert e-guide describes the typical pitfalls of companies when implementing a social media analytics program and offers advice on how to avoid them.  Read more to learn how to:

  • Recognize the limitations of your data
  • Break down organizational barriers
  • Prevent overreaching and maintain focus
  • And more

Business Intelligence | CRM | Customer Interaction Services | Data Analytics | Data Integration | Social Networking | Web 2.0 | Web Analytics

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