For Unwary Users, Social Media Data Analysis Can be an Unfriendly Task

For Unwary Users, Social Media Data Analysis Can be an Unfriendly Task

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Social media analytics may be an incredibly useful tool for businesses to gain real, actionable insights about their company and their customers.  However, it can also be a waste of time and money if a company does not have a plan for integrating analytics into their business environment.

This expert e-guide describes the typical pitfalls of companies when implementing a social media analytics program and offers advice on how to avoid them.  Read more to learn how to:

  • Recognize the limitations of your data
  • Break down organizational barriers
  • Prevent overreaching and maintain focus
  • And more
Vendor:
IBM
Posted:
15 Mar 2013
Published
15 Mar 2013
Format:
PDF
Length:
6 Page(s)
Type:
eGuide
Language:
English
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