sponsored by IBM
Posted:  14 Mar 2013
Published:  14 Mar 2013
Format:  PDF
Length:  5  Page(s)
Type:  eGuide
Language:  English

Many businesses are so eager to jump into social media analytics that they forget to develop a big-picture plan of how this technology will fit into their business initiatives.  Launching social media sites, such as Facebook and Twitter, without a strategy for analyzing and distributing this information, severely limits the usefulness of this technology.

This expert e-guide explains what you need to know for getting the most from your social media analytics tools and provides useful tips for integrating social media into your analytics landscape.

Business Intelligence | Data Analytics | Data Integration | Social Networking | Unstructured Data | Web 2.0 | Web Analytics

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