Social Media Analytics Software Pulls Useful Info out of Online Muddle

Social Media Analytics Software Pulls Useful Info out of Online Muddle

Cover

Harnessing social media is, at this point, a given for any business serious about customer analytics. But counting up the number of likes, tweets, or hits isn't sufficient for a company that really wants to get to know its consumer base. Unstructured and semi-structured data, such as comments and the content of tweets, is playing an increasing role in analytics, and those who sleep on these analytics will end up being left in the social media dust.

In this white paper, discover the new directions in which customer analytics is headed with regards to unstructured and semi-structured consumer data.

Vendor:
IBM
Posted:
14 Mar 2013
Published
14 Mar 2013
Format:
PDF
Length:
5 Page(s)
Type:
eGuide
Language:
English
Already a Bitpipe member? Login here

Download this eGuide!

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy