ROI, Budgets Prevent Companies' Embrace of Social Media Analytics

ROI, Budgets Prevent Companies' Embrace of Social Media Analytics

Cover

Though the benefits social media analytics are many - improved customer relationship management, better data insights, more sales - many businesses continue to shy away from fully embracing an analytics program.

Read this expert e-guide to discover some of the main reasons that companies are hesitant to start a social media analytics endeavor, such as fear of not getting a return on investment, and insufficient analytics tools.  Learn how you can avoid these limitations so that you get the most out of social media analytics.

Vendor:
IBM
Posted:
15 Mar 2013
Published:
15 Mar 2013
Format:
PDF
Length:
6 Page(s)
Type:
eGuide
Language:
English
Already a Bitpipe member? Login here

Download this eGuide!

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy