ROI, Budgets Prevent Companies' Embrace of Social Media Analytics

ROI, Budgets Prevent Companies' Embrace of Social Media Analytics

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Though the benefits social media analytics are many - improved customer relationship management, better data insights, more sales - many businesses continue to shy away from fully embracing an analytics program.

Read this expert e-guide to discover some of the main reasons that companies are hesitant to start a social media analytics endeavor, such as fear of not getting a return on investment, and insufficient analytics tools.  Learn how you can avoid these limitations so that you get the most out of social media analytics.

Vendor:
IBM
Posted:
15 Mar 2013
Published:
15 Mar 2013
Format:
PDF
Length:
6 Page(s)
Type:
eGuide
Language:
English
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