This report from PwC, highlights the urgency for technology companies to reinvent their existing operating models to meet the fast-changing buying process, sales cycles and customer demands driven by the proliferation of mobile, social and the cloud.
Customer experience is being shaped by the likes of Apple, Amazon and eBay, which tracks consumers wherever they enter the browse/buy/use cycle, identify their purchase history and buying patterns and tailor their offerings accordingly.
To compete in this new reality, PwC has defined the ‘quote to cash’ operations model – a necessary transformation for tech companies of their existing business and operating models.
The report outlines the roadmap for companies to transform their quote to cash operations (which touches every function of a company) and provides a benchmark of the performance spectrum of leaders, laggards and the mainstream.
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