The explosive growth of smartphone adoption is changing the way businesses market and advertise. It’s now critical that you have a well-thought-out strategy for mobile marketing and a vital piece of that strategy is a plan for leveraging mobile click-to-call.

This paper discusses different ways to generate mobile click-to-call leads and the value of tracking calls back to their source. It also explains the options available for managing the calls, including qualifying them prior to passing to sales and the different ways to route calls to sales reps.

Also included is an introduction to a voice-based marketing automation tool that savvy marketers are using to implement these ideas.