As any IT professional will tell you, Big Data has its claws in everything. From social media to the so-called "Internet of things," Big Data and analytics are changing how we think about nearly every area of our lives: marketing, demography, the economy, and, as this webcast shows, our political process.

The Director of Data Architecture for the Democratic National Committee shares how Big Data analytics changed the face of the 2012 presidential campaign. Check out this webcast to see how cutting-edge analytics applications like Vertica 6 gave the Democrats the competitive advantage that earned them the presidency.