Compassion UK is an international Christian child development and child advocacy ministry that collects and distributes donations from sponsors to help children in poverty. An important aspect of the program is facilitating the direct communications between the children and their sponsors, developing vital bonds.

The organization was using an in-house database to manage communications with supporters. However, staff members needed to consult numerous disparate information sources to attempt to understand a supporter’s complete history and relationship with the charity, and they often lacked comprehensive insight into past interactions.

Access this case study to learn how Compassion UK leveraged Oracle RightNow CX Cloud Services tool to overcome these challenges.