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Creating the Right Mobile Strategy
Developing a mobile strategy, a mobile site, and mobile applications is no longer a luxury or a bonus -- a strong mobile presence is now a competitive necessity. But going mobile isn't necessarily just a matter of pushing content into new formats.
Check out this white paper to learn about the major considerations in developing a new mobile strategy. Discover the hows and whys of going mobile, including in-depth analyses of native mobile apps, hybrid apps, and customer acquisition.