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The Retail Paradigm has Changed: Smart Retailers are Engaging in Cross-Channel Marketing

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Retailers know that loyalty improves long-term revenues, as loyal customers are repeat customers. And, in the world of multi-channel retail, improving loyalty means giving customers an exceptional experience regardless of which, or many, shopping channels they use.

Forward-thinking retailers are unifying their channels by using data-based insight from e-commerce purchases, call center interactions, and in-store transactions to better understand their customers and then offer a personalized cross-channel commerce experience.

Access this resource to learn how to listen to your customers and better understand them in two steps. And discover a retailer assessment tool that will assess your cross-channel readiness.

Vendor:
IBM and Crossview
Posted:
27 Feb 2013
Published:
27 Feb 2013
Format:
PDF
Length:
7 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.