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Cross-Channel Playbook

Cover

Shoppers today expect a consistent experience no matter where or who they interact with your brand or retailer. They want an integrated experience from the website, to the retail store, when talking with a customer service representative on the phone- and even when perusing what’s on sale using their mobile phone.

Studies confirm that consumers who receive a consistent, favorable experience across multiple touchpoints spend more, buy more often, and are more loyal. Are you winning the affections of these shoppers?

Access this resource for a comprehensive roadmap to achieving cross-channel integration. Find out how you can define a new path in 4 steps and perfect consistency across your brand.

Vendor:
IBM and Crossview
Posted:
20 Feb 2013
Published
20 Feb 2013
Format:
PDF
Length:
14 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.