Top Takeaways from the Retail Systems Research 2012 Benchmark Report: Cross-Channel Comes of Age
sponsored by IBM and Crossview

According to the 2012 benchmark report, Cross-Channel Comes of Age, one of the most interesting insights to emerge from their examination of the current state of omni-channel retailing is that more retailers report that they operate online/e-commerce channels than they do traditional stores.

This industry shift foreshadows the single biggest challenge cross-channel retailers face today- integrating digital and physical worlds into one seamless experience.

Access this insightful resource for key takeaways that will help you create a consistent customer experience across all your digital channels and your physical stores. Discover how you can:

  • Think and act strategically
  • Know your customers
  • Realize that platform is key
  • Empower store associates
  • And more.
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