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Top Takeaways from the Retail Systems Research 2012 Benchmark Report: Cross-Channel Comes of Age
According to the 2012 benchmark report, Cross-Channel Comes of Age, one of the most interesting insights to emerge from their examination of the current state of omni-channel retailing is that more retailers report that they operate online/e-commerce channels than they do traditional stores.
This industry shift foreshadows the single biggest challenge cross-channel retailers face today- integrating digital and physical worlds into one seamless experience.
Access this insightful resource for key takeaways that will help you create a consistent customer experience across all your digital channels and your physical stores. Discover how you can:
- Think and act strategically
- Know your customers
- Realize that platform is key
- Empower store associates
- And more.