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Delivering the Boutique Experience for Your Brand

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The big brand experience offers shoppers attractive merchandise, a breadth of inventory, easy accessibility through multiple channels, and appealing prices. On the other hand, smaller boutiques are valued by shoppers for the knowledgeable, consistent, personalized shopping experience they can offer.

The obvious evolution is to take the best of both to create the ultimate hybrid shopping experience. This may seem like a daunting feat to accomplish.

But actually, the recent shift in behaviors, technology, and channels makes the new hybrid experience a reality. Access this insightful resource to explore:

  • Today’s cross-channel shopping behavior
  • Marrying the small shop and big brand experience
  • How to address cross-channel cultural barriers
  • How to evolve the infrastructure for a single view of the customer
  • And more.
Vendor:
IBM and Crossview
Posted:
20 Feb 2013
Published:
31 May 2012
Format:
PDF
Length:
7 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.