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The Consumer-Centric Insurance Organization:Shifting to Customer Experience Management

Cover

Gartner has found that most insurers don’t fully understand customer experience management (CEM), despite being highly focused on customer centricity.

Most CEM strategies are incomplete and focused more on traditional sales/marketing strategies, rather than including all channels and other interactions (such as customer service and correspondence) that customers would conduct with an insurer.

Access this insightful Gartner Report to discover how to become a customer-centric insurance organization. Find key findings and proven strategies to shift to better customer experience management.

Vendor:
Kofax, Inc.
Posted:
25 Feb 2013
Published:
31 Dec 2012
Format:
PDF
Length:
7 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.