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From Bookstore to Appstore: 5 Tips for Navigating New Digital Channels for Publishers and Media Providers
Any-time, anywhere Internet access and handheld devices have completely changed the distribution game for publishing and media organizations. The once mighty bookstore end cap has been handily replaced by high ranking in search results, prominent placement in an app store, maximum stars on user rating or native inclusion on a newly released device.
But when one door closes, another opens. Read this white paper to learn 5 simple ways to rethink your distribution strategy, stop mourning the loss of traditional channels, and capitalize on the opportunities that new digital channels provide.