IVR for B2B Marketing: New Strategies for Lead Generation, Scoring, and Nurturing
sponsored by Ifbyphone

Interactive voice response (IVR) has evolved from simply being a virtual receptionist directing callers to the right department. The role of IVR in business to business (B2B) marketing and lead generation campaigns is undergoing a change…and a change for the better to say the least. But how can you determine if you’re ready to integrate targeted IVR programs into your campaigns?

This white paper explains some of the IVR strategies B2B marketers are using to generate, qualify and nurture sales leads. Find out how voice-based marketing automation solutions have made it easy for marketers and IT pros alike to integrate targeted IVR programs into their campaigns.

Read on for topics such as:

  • An introduction to inbound and outbound IVR
  • Why IVR is becoming popular in B2B marketing
  • 4 new IVR strategies for B2B lead generation
  • And how to integrate IVR in your next campaign with voice-based marketing automation.
See what other users are reading via our Daily Top 50 Report

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement