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IVR for B2B Marketing: New Strategies for Lead Generation, Scoring, and Nurturing
Interactive voice response (IVR) has evolved from simply being a virtual receptionist directing callers to the right department. The role of IVR in business to business (B2B) marketing and lead generation campaigns is undergoing a change…and a change for the better to say the least. But how can you determine if you’re ready to integrate targeted IVR programs into your campaigns?
This white paper explains some of the IVR strategies B2B marketers are using to generate, qualify and nurture sales leads. Find out how voice-based marketing automation solutions have made it easy for marketers and IT pros alike to integrate targeted IVR programs into their campaigns.
Read on for topics such as:
- An introduction to inbound and outbound IVR
- Why IVR is becoming popular in B2B marketing
- 4 new IVR strategies for B2B lead generation
- And how to integrate IVR in your next campaign with voice-based marketing automation.