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Tracking Phone Leads: The Missing Piece of Marketing Automation
While conventional marketing automation tools like Marketo, Eloqua, and Silverpop can track leads from web forms, they simply don’t work if a lead pick up the phone calls you.
Your website, emails, Google ads, landing pages, TV and radio spots, and billboard advertisements could be driving high-quality sales calls, but how would you know? They won’t show up in conventional automation reports.
That’s where voice-based marketing automation comes in. Access this exclusive resource to find out how voice-based marketing automation tools can help you create closed-loop marketing where every phone lead is captured, responded to properly, scored, nurtured and tracked through the sales process.
Read on for an introduction to voice-based marketing automation and find out its value to marketers and lead generation teams.