Customer analytics pay off: Driving top-line growth by bringing science to the art of marketing

Customer analytics pay off: Driving top-line growth by bringing science to the art of marketing

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Today, organizations are facing a new market of the empowered and informed customer. As a result businesses need to deploy the use of customer analytics to deliver the right actionable insight to strengthen and deepen the relationship with the customer.

Unfortunately, many businesses are experience difficulties effectively turning customer data from different resources into valuable intelligence—do you know what needs to be done?

The following white paper explores what it takes to make and deploy an effective customer analytics strategy. Uncover the 4 stages of organizations capabilities required for customer analytics as well as the corresponding strategies for each quadrant. Read on to learn more.

Vendor:
IBM
Posted:
07 Apr 2014
Published
07 Apr 2014
Format:
PDF
Length:
16 Page(s)
Type:
White Paper
Language:
English
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