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Winning over the empowered consumer

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Surveys confirm that while consumers actively discuss, critique, promote, and even dismiss your brand, they are willing to give their loyalty to only a select few retailers. How can you be one of those select few?

Businesses today need to develop trusted relationships to win over empowered consumers. They need to re-orient the relationship and learn what it means to be loyal to their customers.

Access this exclusive resource to learn how it’s no longer about just catering to the growing use of technology and capitalizing on the smarter consumer. Instead, it’s about winning them over by anticipating their behavior and preferences and engaging with them on their terms.

Read on to learn how you can:

  • Use analytics to listen to customers, learn from  consumer-generated content and adjust based on what you hear
  • Establish a way to identify your top consumer influences and use data to anticipate future products and services
  • Know everything about your consumer to demonstrate your loyalty to your customer
  • And more.
Vendor:
IBM
Posted:
04 Feb 2013
Published:
31 Dec 2011
Format:
PDF
Length:
4 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.