Developing Winning Concepts for the Experience Economy
sponsored by QuestBack

How can you develop and successfully market products and services in the era of the customer?

That is the million dollar question for many organizations as providing cost-effective, high-value goods and services is no longer enough. Consumers today expect a personalized, consistent experience when interacting with your brand and failure to meet this demand could prove damaging.

The key to success in the age of the customer starts with collecting and analyzing customer feedback to better understand the customer experience you provide. Read on to learn how innovative customer research methodologies coupled with the right enterprise feedback management tools can help you develop successful customer experience management strategies.

See what other users are reading via our Daily Top 50 Report

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement