The reputational risk and IT connection study
sponsored by IBM

IT risks can affect the entirety of your business – not just the “technology parts.” Data breaches and publicized attacks can increase negative sentiment and, ultimately, ruin your reputation. In fact, recent research suggests that 75% of IT risks impact customer satisfaction and brand reputation.

This resource showcases how security, business continuity, and technical support can shape the reputation and business value of your organization. Read now to learn why more than 400 c-level executives in 23 industries agree that managing reputational risk is crucial to business success - and why managing IT risk plays a huge part. 

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