According to Gartner, mobile applications and social networking references will be a deciding factor in 50% of a business’s annual sales. If your company is dismissing the value mobile and social can bring to e-commerce, you could be headed for disaster.

Your consumers are more technologically savvy than ever and keeping up with their expectations requires a balance between e-commerce practices and customer relationship management (CRM) tools.

Although this sounds easy enough, in order to be successful you need a well thought-out e-commerce strategy. Check out this e-guide to uncover six essential factors that will make or break a customer’s e-commerce experience.