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The Path to Purchase
In today’s highly competitive market, setting yourself apart from others is a necessary step for success. Instead of focusing on building more innovative products, savvy companies are reinventing how they attract and retain customers.
The customer experience plays a bigger role than ever before in a consumer’s buying decision thanks to the proliferation and popularity of social media. In order to ensure your organization is providing the ideal customer experience across all touch points, you need a customer experience management (CEM) strategy.
Check out this informative paper to discover six business benefits of a solid CEM program, the role CEM software plays in a successful initiative, and much more.