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Improving Business Outcomes with Big Data and Analytics in Communications, Media and Entertainment
Those in the communications, media, and entertainment (CME) industry find themselves in a market and technology environment characterized by an increasingly harsh competitive climate, a profusion of varied, high-volume, and high-velocity data streams, and enterprise barriers to managing and analyzing new big data assets.
It’s important to find innovative ways to deliver consistently high quality of service and personalized customer experiences.
This exclusive resource highlights the ways CME companies are improving business outcomes by leveraging big data and analytics. Read on to gain insights into:
- Managing customer experience to address growing customer expectations against vigorous competition
- Consolidating telecom, IT, and IP management to address the complexity and diversity of devices, services, and networks
- Developing new business models such as cloud delivery of on-demand business and consumer XaaS IT products
- And more.