Organizations face many challenges when selecting the right master data management (MDM) tool for customer data. Overall, functionality continues to mature, but some of the well-established vendors’ messages are getting more complex. Meanwhile, less-established vendors continue to build up their credentials.

In this in-depth examination, Gartner present its Magic Quadrant for MDM of customer data offerings, proving insight into the portion of the constantly evolving packaged MDM systems market that focuses on managing customer data to support CRM and other customer-related strategies.

Continue on to examine relevant technology providers on the basis of their completeness of vision relative to the market and their ability to execute on that vision. Also included is a side-by-side comparison of each provider’s strengths and weaknesses.