Almost every organization today is rethinking their business strategies to be more focused on the customer. In order to do so, many companies are adopting cutting-edge customer relationship management (CRM) tools.

CRM projects can be complex, however, especially if you take the design, build, deploy approach. In this informative podcasy William Bond, a principal analyst at Forrester, and Geoff Merrick, CTO, examine the major components of successful CRM projects and discuss the advantages of adopting Software as a Service CRM tools.

As an added bonus, you will gain four essential practices to ensure your CRM initiative is a success.