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Podcast: Managing Complex CRM in Today's Environment
Almost every organization today is rethinking their business strategies to be more focused on the customer. In order to do so, many companies are adopting cutting-edge customer relationship management (CRM) tools.
CRM projects can be complex, however, especially if you take the design, build, deploy approach. In this informative podcasy William Bond, a principal analyst at Forrester, and Geoff Merrick, CTO, examine the major components of successful CRM projects and discuss the advantages of adopting Software as a Service CRM tools.
As an added bonus, you will gain four essential practices to ensure your CRM initiative is a success.