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Podcast: Managing Complex CRM in Today's Environment

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Almost every organization today is rethinking their business strategies to be more focused on the customer. In order to do so, many companies are adopting cutting-edge customer relationship management (CRM) tools.

CRM projects can be complex, however, especially if you take the design, build, deploy approach. In this informative podcasy William Bond, a principal analyst at Forrester, and Geoff Merrick, CTO, examine the major components of successful CRM projects and discuss the advantages of adopting Software as a Service CRM tools.

As an added bonus, you will gain four essential practices to ensure your CRM initiative is a success.

Vendor:
Cloud Sherpas
Posted:
16 Jan 2013
Premiered:
Jan 21, 2013
Format:
Multimedia
Type:
Podcast
Language:
English

This resource is no longer available.