E-Guide: Creating an Effective Social Analytics Program

E-Guide: Creating an Effective Social Analytics Program

Cover

Increasingly, businesses have been adopting social media analytics as a valuable tool to gather insight into their performance and develop goals. However, companies must be sure to employ the right strategies and tools to correctly interpret text data.


Read this e-guide to discover the tricks of effective social media analytics, including:


• Knowing, up front, what you hope to achieve with the data
• Bringing in an analytics software vendor or service provider if you don’t plan on analyzing large quantities of data
• Using social analytics as a crisis aversion tool

Vendor:
IBM
Posted:
21 Dec 2012
Published:
21 Dec 2012
Format:
PDF
Length:
8 Page(s)
Type:
eGuide
Language:
English
Already a Bitpipe member? Login here

Download this eGuide!

By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.