The verdict is in: social games are one of the most engaging forms of content that brands can be involved in.

Recent Facebook changes make showing up in fans’ news feeds more important than ever, so easy and addictive interactive content such as social gaming can be a valuable part of a comprehensive fan engagement strategy.

Access this insightful white paper presenting eight best practices and two case studies highlighting ways marketers can use social games to build brand recognition. Continue on to examine such best practices as:

• Don’t build it from scratch
• Understand the power of the viral connection
• Integrate your brand within your game
• Integrate charitable giving
• And more.