What Customers Want: Tips for Creating and Marketing a Social Catalog
sponsored by Oracle Corporation

Effectively using social commerce—especially a social catalog—can help you understand the drivers behind customers’ behavior and recognize what they really want. With this knowledge, you can create new fans and engage more actively with those customers who already are evangelists for your brand.

This white paper begins by explaining how social commerce and social catalogs differ from traditional advertising and online product catalogs.

Also included are seven tips for creating and marketing an effective social catalog for your brand, including:

  • Use social engagement to measure customer sentiment
  • Drive brand awareness outside of your website
  • Take advantage of sponsored stories, custom verbs, and ticker stories
  • And more.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
 
Available Resources from Oracle Corporation
See what other users are reading via our Daily Top 50 Report
.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement