Effectively using social commerce—especially a social catalog—can help you understand the drivers behind customers’ behavior and recognize what they really want. With this knowledge, you can create new fans and engage more actively with those customers who already are evangelists for your brand.

This white paper begins by explaining how social commerce and social catalogs differ from traditional advertising and online product catalogs.

Also included are seven tips for creating and marketing an effective social catalog for your brand, including:

• Use social engagement to measure customer sentiment
• Drive brand awareness outside of your website
• Take advantage of sponsored stories, custom verbs, and ticker stories
• And more.