It seems as if everyone is talking about the critical nature of measuring the effectiveness and return-on-investment of social media. Brands need to know exactly which specific data is available from Facebook, how it can be used, and what it can deliver.

Analytics is the way to understand what drives your fans so they can move from passive likes to active engagement.

Access this white paper which draws from a recent Facebook survey to:

• Investigate the demographics of Facebook fans
• Learn how fans are acquired, and how they discover pages and engage
• And uncoverbest practices on how brands can optimize social strategies.