Optimizing Your Return on Customer Attention with Oracle RTD
sponsored by ORACLE APAC

Both you and your customers need and want to maximize the effectiveness of your interactions. Customers want to interact with customer-contact applications that make the best possible use of their information and tailor the experience to their needs.

A business intelligence (BI) solution that facilitates real-time decisions (RTD) adds significant new capabilities to all your customer-contact applications, allowing you to decisively increase your return on customer attention (ROCA).

Read this white paper to learn how BI can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.

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