Organizations are increasingly studying unstructured data – such as the data found in multimedia and social netowrks – and these sources are growing, contributing to much of today’s big data phenomenon. Unstructured data is largely information generated by customers and prospects, and it is full of insights concerning their motivations, buying patterns, influences, and more.

This webinar offers technology suggestions and best practices for businesses looking to take advantage of big data, and describes how technology has evolved to gain insights from it. Watch to discover:

• Why access and analysis of unstructured information is becoming essential for understanding customers, optimizing marketing campaigns, and improving engagement
• How the information management discipline must expand beyond a sole focus on structured data to oversee the life cycle of unstructured information
• And how structured and unstructured data can come together to provide more complete intelligence.