This resource is no longer available
BBVA seamlessly monitors and improves its online reputation
Customers’ opinions have become more available and important than ever before with the introduction of social media, and businesses must pay attention to these consumer thoughts and actions to remain competitive.
This white paper examines a business case for analytics at financial institutions. BBVA, a global group that offers individual and corporate customers a range of financial and non-financial products and services, was interested in knowing what new and existing clients were saying about the business through social media.