Businesses need to gain a better understanding of their customers and use that information to create a personalized, streamlined customer experience in order to stay competitive in today’s market.

This webcast reveals why Sony Ericsson Global chose one customer relationship management (CRM) application for its technical scalability, the functional structure of its modules, and potential for acceleration of business change. Discover how effective CRM has helped Sony Ericsson to manage its relationship with customers and establish uniqueness in the mobile market, and learn how your company can achieve similar results.