Businesses are beginning to realize that their customers are willing to pay more for a better customer experience, and to stay relevant and competitive, they must develop a framework that offers optimal interactions between customer and their business.

In this webcast, Brian J. Curran, VP of Customer Experience Strategy for Oracle, explains the business value of effective customer experience management and offers strategies and methodologies for getting started. He explains the value of designing customer experiences based on desirability, viability to the business, and feasibility of its success.

Discover how you can derive business value from a better understanding of your customers.