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Oracle Customer Experience: The Financial Services Experience

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A great customer experience can make all the difference for businesses looking to stay competitive and draw and retain consumers.

Watch this webcast for a customer case about choosing a credit card with the Ashcroft Financial Group. Using customer experience management (CEM), Ashcroft allows its customers an individualized card-choosing experience through questionnaires, live chat, a variety of design options, and custom payment setup. After his choice, Ashcroft continues the customer’s experience through follow-up e-mails, access to a temporary card, personalized recommendations based on his profile information, and more. 

Access this webcast now to find out how CEM tools helped Ashcroft recieve a positive brand response from the customer and develop customer loyalty.

Vendor:
Oracle Corporation UK Ltd
Premiered:
Dec 13, 2012
Format:
Video
Type:
Webcast
Language:
English

This resource is no longer available.