Research on buying behavior shows that 86% of consumers are willing to pay up to 25% more for a great customer experience. However, only 1% of customer’s today report that their customer experience expectations are being met.

In order to gain a competitive advantage, forward-thinking organizations are focusing on improving the customer experience and are seeing significant benefits, such as:

• Higher average revenue per visitor
• Increased customer satisfaction rates
• And significant cost and labor savings.

This brief paper highlights next-generation customer service technologies and strategies from Oracle that can enable businesses to effectively connect, engage, and service their customers to drive their business forward. Read on to learn more.