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Customer Experiences that Engage and Convert
The way you engage with customers has fundamentally changed. Your customers can now interact with your brand from multiple touchpoints, and providing a consistent cross-channel experience is critical. However, a 2012 Customer Experience Trends survey found that cross-channel inconsistency was consumers #1 complaint of businesses today.
The key to delivering a consistent customer experience depends on an organization’s ability to:
- Provide constant guidance along the customer’s path
- Utilize all available customer information
- Focus on and adapt to the customer
- And optimize for every touchpoint.
Read this exclusive resource to uncover strategies for integrating these 4 components into your business’s customer service and support processes.