Customer Experiences that Engage and Convert
sponsored by Oracle Corporation UK Ltd

The way you engage with customers has fundamentally changed. Your customers can now interact with your brand from multiple touchpoints, and providing a consistent cross-channel experience is critical. However, a 2012 Customer Experience Trends survey found that cross-channel inconsistency was consumers #1 complaint of businesses today.

The key to delivering a consistent customer experience depends on an organization’s ability to:

  • Provide constant guidance along the customer’s path
  • Utilize all available customer information
  • Focus on and adapt to the customer
  • And optimize for every touchpoint.

Read this exclusive resource to uncover strategies for integrating these 4 components into your business’s customer service and support processes.

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