In spite of the widespread implementation of analytics, its promise of operational effectiveness has not been fully realized. According to a recent survey conducted by independent analyst firm, BI Scorecard, adoption of BI remains surprisingly low—reaching only 25 percent of potential users. For many, the BI tools available are difficult to use and slow to respond and the content they deliver is of little relevance. As a result, business users default to making decisions based on incomplete information or a “gut feeling.”

This white paper examines solutions to integrate your analytic, planning, and transactional business applications systems and leverage business analytics into an intelligent business process. By building on existing gains in efficiency and improving operational effectiveness, you can achieve business transformation through greater alignment of information and unprecedented levels of insight.