Four steps to maximizing customer insight

Four steps to maximizing customer insight

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It is all too easy to get out of touch with customers and other stakeholders- and to lose the power of your customer’s voice in driving your business forward. And while you may already have a variety of customer feedback programs and initiatives in place, you may find it challenging to tie all these efforts together.

With a good enterprise feedback management (EFM) strategy, you can build strong, lasting relationships with your customers by providing them with the products and services they want- gaining customer loyalty and increased revenue in return.

Access this helpful white paper to learn the 4 steps to maximizing your customer insight. Learn how you can:

  • Standardize the data collected and the questions asked
  • Centralize data storage to expedite internal reporting
  • Combine customer feedback with operational data sources
  • Leverage predictive analytics to improve every customer interaction
  • And more.
Vendor:
IBM
Posted:
06 Dec 2012
Published:
31 May 2010
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English
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