Maximizing customer value in gaming organizations with business analytics
sponsored by IBM

Historically, the gaming industry was primarily confined to casinos, but in today’s world its reach has extended to video and online games. Those in the gaming industry now have access to large volumes of data about their customers and they are looking for more effective ways to attract and retain high value customers.

Access this white paper to learn how successful gaming organizations are leveraging business analytics to increase player profitability, prevent churn and maximize customer lifetime value.

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