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Maximize customer insight to achieve your goals

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Businesses rely on feedback from their customers to ensure that their products and services meet people’s needs and satisfy their expectations. In large enterprises, obtaining reliable feedback can be complex, but there is still a critical need to fully engage customers.

This white paper explains how enterprise feedback management (EFM) can help your business by centralizing the collection, management, and use of feedback. With EFM, your business can deliver insights to guide planning and improve processes, and, combined with transactional data, can offer insight into your operational systems.

Vendor:
IBM
Posted:
06 Dec 2012
Published:
31 May 2010
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.