Business Strategy: Socialytics — Enabling the Social Business of Retail
sponsored by SAP

In today’s social-savvy business environment, developing an enterprise-wide social media analytics strategy as a framework for enhancing the customer experience is critical to succeed. Based on an in-depth six-month research study conducted by IDC Retail Insights, this report highlights best practices and opportunities for applying social media analytics across core retail processes.

Read on to discover the essential tools required to understand, react, and engage customers in this new digital universe and find out how to leverage these insights for maximum competitive advantage.

(THIS RESOURCE IS NO LONGER AVAILABLE.)
 
Available Resources from SAP
See what other users are reading via our Daily Top 50 Report
.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement